Home > Events > Metallica, Call of Duty: Black Ops., and Activision’s Generosity?

Metallica, Call of Duty: Black Ops., and Activision’s Generosity?

Metallica has partnered with Activision-Blizzard to be at the upcoming Black Ops. launch event November 4th at Santa Monica Airport’s Hangar 8. This event will hold the preformance of Metallica, honor the six branches of the Armed Forces, and raise 1 million dollars for a non profit organization that helps troops make the transition from the military to civilian life, called The Call of Duty Endowment. Click the jump to read more.

“We are honored to have Metallica partner with us to pay tribute to the brave servicemen and women who have risked their lives at war only to return home to find their biggest challenge is searching for a job,” stated Robert Kotick, CEO of Activision Blizzard. “Today, the unemployment rate for veterans is 21% higher than the rate for all Americans, with veterans’ unemployment topping 500,000. We believe that the business community can and should do more. Through The Call of Duty Endowment, we are committed to raising millions of dollars for job assistance and training programs for veterans and raising public awareness for this serious issue.”

Is all this money really going toward this cause? Who knows. But, at least Activision is finally doing something generous instead of greedy. Although, I really haven’t heard of troops lacking jobs coming out of the military, but as numbers show, it’s true.

Call of Duty: Black Ops. is scheduled to release on November 9th of 2010.

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